An audit will provide an action plan and cost estimates to action whatever recommendations may result from the audit process. Invariably our audits start with the influence all your online (and often also off-line) elements have on the revenues you expect to generate.

The audit will also make sure all stakeholders are current on why the project is initiated, how it will be implemented and what their specific roles and resulting benefits will be.

This will make sure you and your organisations have a clear view on where you are now, where you should and could be and a measurable plan on how to get there. Results are classified based on their projected ROI which in general will more than cover your investments

Interaction Design for Return On Investment (ROI)

Web sites play a major role in determining whether someone ultimately interacts (or even transact) with a company. One would assume that organisations are super focussed on ensuring that their online properties are designed to capitalise this, thereby maximising their return on investments.

Strangely that is not the case. Our experience indicates that very few sites are designed with ROI in mind, and most under-perform relative to the impact that web design has on their organisational performance. We argue that websites should be viewed as investments, and that the design process of online properties should be subject to the same level of discipline used when evaluating other more traditional investments.

We help organisations understand that the way they often think about web or interaction design is why so many web sites end up in the sorry state they do. The reality is that many companies see their online properties (and the people who work hard to design them) as a cost centre and seldom as a potential profit centre.

We help our clients organise their online seach marketing initiatives but do so from an overall online performance perspective. In our view it makes no sense throwing dollars at driving relatively expensive traffic through pay-per-click campaigns or an SEO overhaul if those visitors end up on a property that chases them away or is not optimised to convert visitors into what we set out to achieve.

It is also absolutely critical that you evaluate the cost of your pay-per-click keywords against the returns and conversions they generate. Unfortunately the success of many pay-per-click campaigns is only expressed in number of clicks and seldom in return-per-click. That is also what is to be expected as most SEM companies are very specialised in their vertical but often have no view on the entire conversion path that the visitors they send are supposed to follow once they arrive on your properties. In our view it is absolutely essential to evaluate this as it is the only way to determine what the maximum bid price should be for each and every keyword.